About Santorini Secrets

Welcome to Santorini Secrets, your insider's guide to discovering the authentic magic of Greece's most iconic island. Built on a foundation of genuine travel expertise and local connections, we've helped millions of travelers create unforgettable memories on this stunning Aegean destination.

Our Story

Santorini Secrets was created by Kyle Kroeger, founder of the award-winning travel platform ViaTravelers.com. With a background spanning finance, digital entrepreneurship, and extensive European travel, Kyle brings a unique perspective to Greek island exploration. After documenting authentic travel experiences across 15+ countries and building a platform that reaches over 10 million readers annually, he recognized the need for a specialized resource dedicated entirely to Santorini's hidden treasures.

Currently based in Amsterdam, Kyle combines his expertise in travel photography (with over 70,000 original images), content strategy, and local cultural immersion to create guides that go far beyond typical tourist recommendations. His financial background from roles at North Sky Capital and investment banking brings analytical rigor to travel planning, while his photographer's eye captures the soul of destinations.

Our Mission

Our mission is to bridge the gap between mass tourism and authentic local experiences. We believe the best travel memories come from understanding a destination's culture, connecting with local communities, and discovering places where residents actually live, eat, and gather. While Santorini's famous sunsets and blue-domed churches are undeniably breathtaking, we're here to show you the island through local eyes.

We're committed to sustainable tourism that benefits local communities and preserves Santorini's natural beauty. Through careful curation of family-owned businesses, promotion of responsible travel practices, and encouragement of off-peak season visits, we aim to help travelers make a positive impact while creating deeper, more meaningful connections with this extraordinary island.

What We Offer

• Expert Photography & Visuals: Over 70,000 professional travel photos providing authentic visual inspiration beyond the typical tourist shots.
• Data-Driven Travel Planning: Analytical approach to trip optimization, budget planning, and timing recommendations backed by real travel experience.
• Local Network Access: Connections with Santorini residents, business owners, and cultural experts who share insider knowledge.
• Comprehensive Destination Coverage: In-depth exploration of villages, beaches, restaurants, and experiences across the entire island.
• Smart Itinerary Tools: Interactive trip planners and customized recommendations based on your travel style, budget, and interests.

Meet the Founder

Kyle Kroeger, Founder & Travel Expert

Kyle brings a unique combination of travel expertise, business acumen, and storytelling skill to Santorini Secrets. With a B.S. in Finance and Management from Purdue University and international finance studies in Florence, he initially built his career in investment banking and private equity at firms including Stout, TerraForm Power, and North Sky Capital.

After transitioning from finance to follow his passion for travel and photography, Kyle founded ViaTravelers.com in 2021, which has since reached over 10 million readers. His extensive European travels across 15+ countries, combined with his residence in Amsterdam, have given him deep insights into European culture, cuisine, and authentic local experiences.

Kyle's analytical background helps him approach travel planning with the same rigor he once applied to investment decisions—researching destinations thoroughly, optimizing itineraries for maximum value, and identifying experiences that offer genuine cultural immersion rather than surface-level tourism.

Through Santorini Secrets, Kyle leverages his extensive photography portfolio (70,000+ images), local network connections, and proven content strategy expertise to help travelers discover the authentic heart of Greece's most beloved island.